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3 reasons it might be time to switch Title Companies


Most real estate agents and mortgage lenders have some sort of Title Company relationship. Title Companies are great at taking your business but they aren't very good at helping you grow your business.

When was the last time that your title company did anything for you, besides bringing you a doughnut or a pen?

Now may be the time to make a professional change in your business dealings. Here are 3 signs to look for when choosing a new partner.

1. Do YOU have a partnership?

In today's real estate market, Partnerships are often referred to as MSA's or Marketing Service Agreements, In some cases your broker may actually own a title company. While this may be great thing for your broker, what does it actually do for you and your Real Estate business?

A Title Company is a trusted partner to their Agent's and Loan Officers. They should be offering relevant marketing tools and sales training strategies to help you grow your business. These tools and training

should include the following:

  • Internet Marketing Tools and Techniques

  • Co-Branded Internet Marketing Campaigns

  • Social Media Marketing Strategies

  • Lead Generation Training

  • Website and SEO Training

  • Social Media Advertising

  • Open House Events

  • Testimonial Marketing

  • Content Marketing

If your title company isn't helping you grow your business, they aren't growing either. It makes sense to deal with people who understand this and actively promote it.