3 reasons Realtors should advertise with Google.
As a Real Estate Agent, allocating where to spend advertising dollars can be a difficult decision. There are many places to spend your marketing dollars in today's market. It can be enough to make your head spin! One thing is certain: marketing to potential home buyers and sellers is generally a very lengthy process. In today's blog we are going to talk about how to create a marketing funnel using Google Adwords to keep yourself and your brand front and center in the minds of your prospects. All 3 of these types of ads are pay per click. What this means is that you only get charged when someone clicks on your ads.
1. Advertising to In-Market Audiences with Display Ads.
This is one of the best ways to introduce new customers into your sales funnel and is a pretty simple process. Google already knows who is clicking on Real Estate Ads in your market and they are more than happy to sell you ad space in the potential buyer’s news feeds, for the chance that they click on your ad. These ads are sold on a pay per click basis meaning you only pay when a potential buyer or seller actually clicks on your ad.
Here is a sample of one of our display ads:
2. Using Search Ads to add prospects to your sales funnel.
Search ads are clickable text based ads that marry what potential buyers are searching for on the internet to what you have to sell. Running a search campaign is simple. The first step is to identify the keywords that you feel potential customers would be searching for. Such as: Gulf Harbour Real Estate. Create an ad targeting these potential searches and direct them to the webpage on your site that shows them all of the Gulf Harbour Properties available.
Here is an example: